Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights.Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In Marketing Research they tap into their experience to create a fresh visual approach full of practical examples and researcher insights.
- ISBN13 9780073054308
- Publish Date 16 March 2005
- Publish Status Out of Print
- Out of Print 1 November 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 832
- Language English