GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
- ISBN13 9781111530372
- Publish Date 19 July 2010
- Publish Status Out of Print
- Out of Print 4 July 2023
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Format Paperback
- Pages 360
- Language English