"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us,"--NoveList.
From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer complex and fascinating questions, in an intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.
- ISBN10 0307958248
- ISBN13 9780307958242
- Publish Date 10 May 2016
- Publish Status Remaindered
- Imprint Knopf Publishing Group
- Format Hardcover
- Pages 320
- Language English