Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
- ISBN10 1849202621
- ISBN13 9781849202626
- Publish Date 12 December 2007 (first published 28 June 1991)
- Publish Status Active
- Publish Country GB
- Imprint Sage Publications Ltd
- Edition Second Edition
- Format eBook
- Pages 336
- Language English