"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
- ISBN10 1844030377
- ISBN13 9781844030378
- Publish Date 8 May 2003
- Publish Status Out of Print
- Out of Print 22 April 2005
- Publish Country GB
- Publisher Octopus Publishing Group
- Imprint Cassell Illustrated
- Format Hardcover
- Pages 192
- Language English