This Multi Pack consists of Principles of Marketing 3rd ed (0273657917) with Marketing in Practice Case Studies DVD, Vol 1 (0273681915).
- ISBN10 0582851041
- ISBN13 9780582851047
- Publish Date 10 June 2004
- Publish Status Out of Print
- Out of Print 1 November 2007
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English