Principles of Marketing, 5/e With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Principles of Marketing 5e Student Access Card, 5/e
- ISBN10 1408200899
- ISBN13 9781408200896
- Publish Date 28 January 2008
- Publish Status Out of Print
- Out of Print 16 February 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English