Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
- ISBN10 0415320178
- ISBN13 9780415320177
- Publish Date 27 May 2004 (first published 14 May 2004)
- Publish Status Out of Print
- Out of Print 26 March 2022
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 224
- Language English