A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.
- ISBN10 1861976402
- ISBN13 9781861976406
- Publish Date 8 May 2003 (first published 7 May 2002)
- Publish Status Out of Stock
- Publish Country GB
- Imprint Profile Books Ltd
- Edition Main
- Format Paperback
- Pages 304
- Language English