Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee, and Curtis P Haugtvedt

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  • ISBN10 1410610071
  • ISBN13 9781410610072
  • Publish Date 13 April 2004
  • Publish Status Active
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint Lawrence Erlbaum Associates Inc
  • Format eBook
  • Pages 473
  • Language English