This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
- ISBN10 0071146679
- ISBN13 9780071146678
- Publish Date December 1996
- Publish Status Out of Print
- Out of Print 13 August 1998
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 2 Revised ed of
- Format Paperback
- Pages 672
- Language English