Marketing: Principles and Perspectives

by William Bearden, Thomas Ingram, and Raymond Laforge

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  • ISBN10 0071149244
  • ISBN13 9780071149242
  • Publish Date 1 October 1994
  • Publish Status Out of Print
  • Out of Print 28 November 2011
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Format Paperback
  • Pages 800
  • Language English