This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method.
This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.
- ISBN13 9781461359678
- Publish Date 25 September 2012 (first published 30 November 1995)
- Publish Status Active
- Publish Country US
- Imprint Springer-Verlag New York Inc.
- Edition Softcover reprint of the original 1st ed. 1996
- Format Paperback
- Pages 152
- Language English