SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing The Face of Marketing

by Rex Briggs

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  • ISBN10 1466337494
  • ISBN13 9781466337497
  • Publish Date 15 May 2012
  • Publish Status Active
  • Publish Country US
  • Imprint Createspace Independent Publishing Platform
  • Format Paperback (US Trade)
  • Pages 458
  • Language English