Tony Blair's reform of local government involves encouragement of "best value" performance in providing local government services. This initiative, together with the tightening of local authority budgets, means that expenditure on services has to be more effective. Pressure to achieve these goals means that local government offices have to be more focused in what they want to achieve and importing approaches from business management on how to provide good services to end-users are now being tried out, and that means marketing. In this text, the author explains how marketing can be used achieve better provision of services.
- ISBN10 074942723X
- ISBN13 9780749427238
- Publish Date 1 May 1999
- Publish Status Cancelled
- Out of Print 25 June 2004
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 192
- Language English