In the new, revised edition of this directory, the authors have followed up all franchises currently on offer at around #250,000 or under. Their findings are reported in a format designed for easy comparison, one with another. Each franchisor was invited to complete a questionnaire, the results were checked and where franchisees' names were supplied, they were approached for information on whether the franchise lived up to its expectations, its good and bad points. The result is an independent survey of over 400 UK franchises.
- ISBN10 1850919534
- ISBN13 9781850919537
- Publish Date 30 January 1990 (first published 28 August 1988)
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition New edition
- Format Paperback
- Pages 336
- Language English