Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development

by Fiona Schweitzer

Praveen Gupta (Editor) and Brett E Trusko (Editor)

0 ratings • 0 reviews • 0 shelved
Book cover for Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

  • ISBN10 0071802509
  • ISBN13 9780071802505
  • Publish Date 31 January 2014
  • Publish Status Active
  • Publish Country US
  • Imprint McGraw-Hill
  • Format eBook
  • Pages 22
  • Language English