This is a compendium of practical ideas for marketing and promoting small businesses without spending much money. Presenting useful ideas in an easy-to-read, step-by-step fashion, it includes suggestions for selling, advertising, publicity, promotion and customer service, all designed for low-cost but effective implementation. The chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the Yellow Pages, business directories, plus a wealth of cheap, effective marketing tips. The book also includes a case history, bibliography, and suggestions for further reading.
- ISBN10 0471632538
- ISBN13 9780471632535
- Publish Date 7 June 1988 (first published 6 June 1988)
- Publish Status Out of Stock
- Out of Print 13 May 1993
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 240
- Language English