Advertising, Promotion, and other aspects of Integrated Marketing Communications, Loose-leaf Version

by J Craig Andrews and Terence A. Shimp

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  • ISBN10 1337290556
  • ISBN13 9781337290555
  • Publish Date 4 August 2017
  • Publish Status Active
  • Out of Print 11 September 2022
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint CENGAGE Learning Custom Publishing
  • Edition 10th ed.
  • Format Paperback
  • Language English