HOW GOOD DO YOU WANT TO BE?It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten Commandments of Customer Service, garnered from years of experience, and an approach to salesmanship that works across the board -- from how to underpromise and overdeliver to Japanesing them by making their systems your own. Whether you're in a large corporation or just starting out, Sewell's proven methods will invigorate your enterprise -- and your future -- as you learn how to gain "Customers For Life."
Using principles that built his auto sales into a $450 million business and made him the top luxury automobile dealer in the country, Sewell gives you a carefully detailed plan to help you go that extra mile on your road to success. Turn your employees into service superstars, get good service tips from the customer, and develop advertising that's right for you. It's all here in the book that shows you how to keep them coming back for more.
- ISBN10 067102101X
- ISBN13 9780671021016
- Publish Date 1 July 1998
- Publish Status Out of Print
- Out of Print 31 May 2021
- Publish Country US
- Imprint Simon & Schuster
- Edition New edition
- Format Paperback
- Pages 190
- Language English