SERVICE MARKETING PACKAGE W/RDGS SERV MRKTG

by Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham

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  • ISBN10 0673983099
  • ISBN13 9780673983091
  • Publish Date 13 January 1997
  • Publish Status Out of Print
  • Out of Print 6 August 2009
  • Publish Country US
  • Publisher Pearson Education (US)
  • Imprint Addison-Wesley Educational Publishers Inc
  • Format Paperback
  • Language English