To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravitythe steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.
- ISBN10 0813315425
- ISBN13 9780813315423
- Publish Date 11 October 1995
- Publish Status Unknown
- Out of Print 22 September 2011
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Westview Press Inc
- Format Paperback
- Pages 320
- Language English