A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better

by Michael White

0 ratings • 0 reviews • 0 shelved
Book cover for A Short Course in International Marketing Blunders
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
  • ISBN10 1885073607
  • ISBN13 9781885073600
  • Publish Date 15 October 2001
  • Publish Status Active
  • Publish Country US
  • Imprint World Trade Press,U.S.
  • Format Paperback
  • Pages 182
  • Language English