Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

by Ajit Jaokar, Brian Jacobs, Alan Moore, and Jouko Ahvenainen

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  • ISBN10 0955606977
  • ISBN13 9780955606977
  • Publish Date 20 February 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Futuretext
  • Format Paperback (US Trade)
  • Pages 220
  • Language English