Finally - a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:How to establish goalsHow to do a situational analysisHow to develop a marketing strategyHow to develop marketing tacticsHow to raise moneyHow to forecastIf there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur. " - Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive. " - Booklist "One of the best books I've ever read on the subject. " - E. Joseph Cossman author of How I Made USD1 Million in Mail Order.
- ISBN10 0471845299
- ISBN13 9780471845294
- Publish Date 24 April 1987
- Publish Status Out of Stock
- Out of Print 7 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 336
- Language English