Art as Enterprise: Social and Economic Engagement in Contemporary Art

by Grace McQuilten and Anthony White

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Art is produced, circulated, consumed and disseminated within an economic system - it depends on money for its creation, for the livelihood of its makers, and for its distribution. In this sense, art can be understood as an enterprising activity. However, profit-making is rarely the primary goal of artists, and indeed the entanglement of art with enterprise generates significant aesthetic, conceptual, philosophical and ethical challenges for contemporary art practice. Social enterprise has emerged from this complex terrain with the promise of an alternative model of economic organisation in the arts. Grace McQuilten and Anthony White argue that artists can, and have, engaged critically in the commercial market, by way of this model. Art as Enterprise brings a fresh perspective to the debate about the roles of contemporary art in consumer capitalist society.
  • ISBN10 1784534102
  • ISBN13 9781784534103
  • Publish Date 18 December 2015
  • Publish Status Active
  • Out of Print 4 March 2021
  • Publish Country GB
  • Publisher Bloomsbury Publishing PLC
  • Imprint I.B. Tauris
  • Format Hardcover
  • Pages 248
  • Language English