This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
- ISBN10 0132079496
- ISBN13 9780132079495
- Publish Date 6 February 2008
- Publish Status Out of Print
- Out of Print 3 September 2014
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 384
- Language English