Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.
Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.
- ISBN13 9788417412302
- Publish Date 27 January 2020
- Publish Status Out of Print
- Out of Print 15 June 2021
- Publish Country ES
- Imprint Promopress
- Format Paperback
- Pages 240
- Language English