This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.
- ISBN13 9781572738072
- Publish Date 30 March 2008
- Publish Status Active
- Publish Country US
- Imprint Hampton Press
- Format Paperback
- Pages 380
- Language English