Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
- ISBN10 1613083513
- ISBN13 9781613083512
- Publish Date 17 October 2016
- Publish Status Active
- Publish Country US
- Imprint Entrepreneur Press
- Format eBook
- Pages 214
- Language English