This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.
- ISBN10 0471349763
- ISBN13 9780471349761
- Publish Date 15 November 1999
- Publish Status Out of Stock
- Out of Print 24 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 408
- Language English