Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.60-DAY EXAMINATION
- * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.
- ISBN13 9780844223483
- Publish Date 16 January 2000
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition 2nd Revised edition
- Format Hardcover
- Pages 224
- Language English