Readings and Cases in Direct Marketing

by Herbert E. Brown and Bruce D. Buskirk

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  • ISBN10 0844231835
  • ISBN13 9780844231839
  • Publish Date 1 September 1988
  • Publish Status Unknown
  • Out of Print 5 November 2004
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Contemporary
  • Format Hardcover
  • Pages 416
  • Language English