Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
- ISBN10 1349565431
- ISBN13 9781349565436
- Publish Date 14 January 2014
- Publish Status Cancelled
- Out of Print 7 July 2016
- Publish Country US
- Imprint Palgrave MacMillan
- Edition 2016 ed.
- Format Paperback (US Trade)
- Pages 456
- Language English