The New Positioning: The Latest on the World's #1 Business Strategy

by Jack Trout and Steve Rivkin

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  • ISBN10 6610303975
  • ISBN13 9786610303977
  • Publish Date 1 May 1997 (first published 1 January 1995)
  • Publish Status Active
  • Out of Print 27 September 2011
  • Publish Country US
  • Imprint McGraw-Hill Companies
  • Format eBook
  • Pages 173
  • Language English