Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
- ISBN10 0761970118
- ISBN13 9780761970118
- Publish Date 12 February 2008
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 256
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book211146