Contemporary Strategic Marketing

by Ross Brennan, Paul Baines, and Paul Garneau

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This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
  • ISBN10 0333981197
  • ISBN13 9780333981191
  • Publish Date 13 September 2002
  • Publish Status Active
  • Out of Print 29 October 2007
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Paperback
  • Pages 400
  • Language English