CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
- ISBN10 032440753X
- ISBN13 9780324407532
- Publish Date 1 January 2006
- Publish Status Active
- Out of Print 3 January 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International ed of 12th revised ed
- Format Paperback
- Pages 752
- Language English