Appropriate for introductory undergraduate business and marketing courses in Marketing Research.
Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
- ISBN10 0130144118
- ISBN13 9780130144119
- Publish Date 21 December 1999
- Publish Status Active
- Out of Print 8 May 2007
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Pages 720
- Language English