This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
- ISBN10 0702155527
- ISBN13 9780702155529
- Publish Date 1 April 2001 (first published 31 October 1995)
- Publish Status Unknown
- Out of Print 18 November 2014
- Publish Country ZA
- Imprint Juta Academic
- Edition 3rd edition
- Format Paperback
- Pages 376
- Language English