Functional Integration with Particular Reference to Marketing: A Theoretical Perspective on Its Genesis and Continuation (Henley Working Paper)

by Pierre Berthon and Leyland F. Pitt

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  • ISBN10 1897866593
  • ISBN13 9781897866597
  • Publish Date April 1995
  • Publish Status Active
  • Publish Country GB
  • Imprint Henley Management College
  • Format Paperback
  • Pages 18
  • Language English