Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
- ISBN10 1306123801
- ISBN13 9781306123808
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Edition 5th Revised ed.
- Format eBook
- Pages 379
- Language English