An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- ISBN10 1299956882
- ISBN13 9781299956889
- Publish Date 1 January 2013 (first published 15 February 2011)
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Edition Revised ed.
- Format eBook
- Language English