Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

by Paul W Farris, Neil Bendle, Phil Pfeifer, and David J Reibstein

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  • ISBN10 1282070932
  • ISBN13 9781282070936
  • Publish Date 1 January 2006
  • Publish Status Active
  • Out of Print 21 April 2015
  • Publish Country US
  • Imprint Pearson Education UK
  • Edition Revised ed.
  • Format eBook
  • Pages 353
  • Language English