Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
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- ISBN13 9781260575781
- Publish Date 4 March 2020
- Publish Status Withdrawn
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 5th edition
- Format Paperback
- Pages 896
- Language English