This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
- ISBN10 184593010X
- ISBN13 9781845930103
- Publish Date 20 May 2005 (first published 16 July 2003)
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Paperback
- Pages 304
- Language English