For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
- ISBN10 9810687974
- ISBN13 9789810687977
- Publish Date 15 November 2013
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country SG
- Imprint Pearson Education Centre
- Edition 6th edition
- Format Paperback
- Pages 873
- Language English