A marketing plan is a detailed, written account of the steps a company must take in order to achieve its sales and marketing objectives and create more customers. This book guides the entrepreneur through the process of compiling such a plan. It covers identifying the product or service, analysing the firm's market and competitive position and focusing on the firm's strengths. By following the recommended steps and understanding the competition, an entrepreneur can develop effective strategies to achieve sales and marketing goals.
- ISBN10 0749400374
- ISBN13 9780749400378
- Publish Date 30 June 1992 (first published January 1990)
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition New edition
- Format Paperback
- Pages 208
- Language English