Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
- ISBN10 0195593928
- ISBN13 9780195593921
- Publish Date 28 May 2014
- Publish Status Active
- Publish Country AU
- Publisher Oxford University Press Australia
- Imprint OUP Australia and New Zealand
- Format Paperback
- Pages 240
- Language English