Foundations and Trends: Market Mix and Marketing Response Models: Trends and Research Opportunities

by Douglas Bowman and Professor Hubert Gatignon

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  • ISBN10 1282932497
  • ISBN13 9781282932494
  • Publish Date 1 January 2010
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Now Publishers
  • Format eBook
  • Pages 90
  • Language English